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Our story
From one kitchen-born brand to a statewide portfolio
Waveform is California's #1 full-service cannabis sales and distribution company, formed by the 2026 merger of Kiva Sales & Service and Petalfast. Waveform serves 975 active stores, completes 30,000 retail deliveries each year and represents 48 leading brands.
Three service tiers, from logistics-only services to full-service sales and distribution, give every brand a reliable path to the shelf. Waveform invests in technology and people across every tier, including its digital ordering Marketplace, a shared CRM, and a dedicated inside sales team.
Waveform is more than a distributor. We are an innovation incubator: we work closely with our partners to set elevated standards for the cannabis industry and give new and existing businesses a sustainable path to success.




